Introduction
Hi from Ashwani, UX Architect & a Product Manager
Roadmaps are evidence of strategy. Not a list of features.
12+
Years of
Experience
21+
projects completed for
3 organization
About
Behind every great product lies an even better story
With a total experience of 12 years in the design and tech industry, I am currently working as a Product Manager at Ericsson. In this role, I oversee product development from conception to launch, ensuring alignment with business goals and user needs. My responsibilities include leading cross-functional teams, managing product roadmaps, and maintaining strong stakeholder relationships to drive product success.
Prior to joining Ericsson, I served as the Creative Head at a product company, where I led a team of 13 talented individuals. In this capacity, I was responsible for the end-to-end delivery of creative projects, from initial concept through to execution, ensuring that we consistently exceeded client expectations.
My career began at Effectlabs, where I worked as a UI/UX Designer for over three years. There, I honed my skills in user interface and user experience design, gaining valuable experience in client communication and project management. This diverse background has equipped me with a comprehensive understanding of the design and product management landscape, enabling me to effectively bridge the gap between user needs and business objectives.
Experience
Education & Experience
UX Architect/ Product Manager
Ericsson India Global Services (R&D)
I manage Ericsson Mediation, a product that improves billing accuracy between network and business support systems. My role includes leading diverse teams, ensuring smooth integration, and optimizing performance to meet business goals and user needs. With 12 years of experience, I drive the development and delivery of innovative solutions that streamline operations and boost efficiency.
Creative Head
Sigrid Education Services
As the leader of a 13-person design team, we excelled in delivering successful product features and enhancing user interfaces across diverse domains, including e-commerce, ed-tech, and insurance products. My primary goal was to translate business insights into elegant design solutions, creating seamless and impactful experiences for users.
UI/UX Designer
Effectlabs
Working in a service-based company, I had the opportunity to collaborate with numerous clients on diverse projects, including EdTech, e-commerce, reservation systems, and booking apps. My primary focus was on crafting compelling UX and UI designs to enhance the overall user experience of these applications.
Bachelor Degree of Computer Science & Engineering
Uttar Pradesh Technical University
Skills
My Specializations
Market Research and Analysis
I conduct market research and analysis to understand industry trends, customer needs, and competitive landscapes. I gather data from various sources, including customer feedback, market reports, and competitor analysis. This information helps identify opportunities and gaps in the market. I use these insights to guide product development, ensuring our solutions are aligned with market demands and customer expectations. This strategic approach enables us to create products that meet user needs and drive business success.
Project Management
I manage how products are developed and projects are handled. I guide teams through each step, from planning what the product should do to making sure it's built and launched successfully. I set clear goals and timelines, making sure everyone knows what needs to be done. By working closely with different teams like engineers and designers, I ensure our products meet high standards and solve real problems for our customers. This way, we create successful products that people need and love.
User Experience (UX) Design and Data Analysis
I focus on User Experience (UX) Design and Data Analysis to create user-friendly products. I work closely with design and research teams to understand user needs and behaviors through data analysis. This informs our design decisions, ensuring our products are intuitive and enjoyable to use. By continuously gathering and analyzing user feedback and behavior, we refine and improve our products to better meet user expectations and business goals, ultimately enhancing the overall user experience.
Stakeholder Management and Communication
I excel in Stakeholder Management and Communication by building strong relationships with various teams and external partners. I ensure alignment between project goals and stakeholder expectations through clear and frequent communication. By understanding their needs and concerns, I effectively convey project progress, updates, and challenges. This collaboration fosters trust and enables informed decision-making, ultimately driving project success. Additionally, I facilitate feedback loops to incorporate stakeholder input, ensuring that our solutions meet both business objectives and user requirements effectively.
Technical Understanding and Design Thinking
I leverage Technical Understanding and Strategic Thinking to guide product development effectively. By grasping the technical aspects of our products, I collaborate closely with engineering teams to ensure feasibility and alignment with our strategic goals. This involves making informed decisions that balance technical complexity with business priorities. Through strategic planning and foresight, I anticipate market trends and future needs, shaping our product roadmap to stay ahead of competition and deliver solutions that resonate with our target audience.
Tools
My Advantages
Figma
Photoshop
XD
Illustrator
Asana
Notion
JIRA
Google Analytics
case studies
My Case Studies
Digital Diary
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ProMeetups
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View Full JourneyDesigns
My Designs
testimonials
Words of Delight
Sushant Pandey
CPTO of EazyDiner, Ex Microsoft
“Out of the box thinker, creative and result oriented UI/UX professional. A good asset with right attitude and problem solving approach. keep up the good work.”
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Aakash Kasaundhan
Teachmint, 3X Founder
“Ashwani is a talented and hard working individual with a knack for precision and commitment to produce impeccable work. He has worked with my company as senior UI/ UX Designer. His role was to ensure all the websites, apps, AV content and print collateral communicate our message and have aesthetic appeal. He also had to manage a team of 15 people. His contribution to the organisation was immense and I would like to have him work with me again in future.”
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Vikas Thakur
UX Designer BOLT
“I’ve had the pleasure of working with many professionals in our line of work, but Ashwani is someone who I will always remember fondly. I started my career working alongside Ashwani. Not only did he show me many tricks of the trade, but he helped me navigate the company’s internal processes.”
Read on LinkedinAccomplishments
Workshop & Awards
Ericsson Hackathon VII
Slogan Winner, Ericsson | Sep, 2022
Experience Design Conference
Stockholm, Sweden | Oct, 2018
The Habits of Highely effective People
Ericsson | Sep, 2019
Ericsson R&D 15 Years
Logo Winner, Ericsson | Sep, 2019
6 Thinking Hats
Ericsson | Sep, 2018
Ericsson Hackathon VI
Logo Winner, Ericsson | Sep, 2018
Ericsson Power Award
Ericsson | Jun, 2018
Design Award
Official Portal design, Effectlabs | Jun, 2013
contact
Let's Work Together!
+91 9555990396
www.ashwanipandey.in
New Delhi