Who Am I?
Hi, This is Ashwani. I'm a UX designer based in Delhi, India. I use human-centered design to create beautiful user experiences. I have experience working in design consultancies, Fortune 500 corporates, and tech start-ups. In the beginning, as the only designer in an IT startup called Effectlabs Pvt. Ltd., I grew to be a generalist who handles UX and UI: defining design strategy, solving complex UX problems, quickly prototyping and iterating, and delivering the product at pixel perfection level. I also project managed the fast delivery process and planned stages of work to fit changing client requests.
Nowadays I am working with Ericsson Global Services Pvt. Ltd. with the designation - UX specialist so here my responsibilities are client handling, User research, prototyping, wireframing, Usability testing with the real users/customers, on time delivery, manage stakeholders and so on.
I understand the perfect user interface should look good and work even better. Alongside my clients, I uncover problems and solve them. In short, I create bolder online experiences.