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  • I am a
    UI/UX Designer

    Designer | Photographer | Story Developer

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About Us

Who Am I?

Hi, This is Ashwani. I'm a UX designer based in Delhi, India. I use human-centered design to create beautiful user experiences. I have experience working in design consultancies, Fortune 500 corporates, and tech start-ups. In the beginning, as the only designer in an IT startup called Effectlabs Pvt. Ltd., I grew to be a generalist who handles UX and UI: defining design strategy, solving complex UX problems, quickly prototyping and iterating, and delivering the product at pixel perfection level. I also project managed the fast delivery process and planned stages of work to fit changing client requests.

Nowadays I am working with Ericsson Global Services Pvt. Ltd. with the designation - UX specialist so here my responsibilities are client handling, User research, prototyping, wireframing, Usability testing with the real users/customers, on time delivery, manage stakeholders and so on.

I understand the perfect user interface should look good and work even better. Alongside my clients, I uncover problems and solve them. In short, I create bolder online experiences.

UI/UX Designer

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Photographer

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Story Developer

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I have worked extensively in
e-Commerce, Education, and Telecom with fair amount of success and expertise.

Expertise
Primary Skills

Here are some of my expertise

Due to my interest in design, I am quick at learning and applying new information. Below are the few main areas that my key strengths lie in.

UX Research

During my 1st job, I learnt how to undertake quick and effective user research by applying agile methodologies. Throughout the design projects, I carried out in depth competitive and comparative analysis of the various companies in order to have a solid foundation to start the design process from.

Empathy

I have always been intrigued by the pyschology behind people's problems and behaviours. This particular interest drove me to pursue a career in UX. I am interested in learning more about how feelings, thoughts and actions can be improved by good design. "Design is about 3 dimensions and the 5 senses." - Danielle Sacks.

Visual Design

I have grown to appreciate the visual representation of design work. Throughout my bachelors degree I developed advanced level skills in Adobe Photoshop and Illustrator. This has helped me during the development of hi-fi prototypes in UX design.

UX Design

Design is about solving problems. Practicing and learning by yourself is the only thing that can make you a better designer. UX design is a very deep process. Basically I do not use same strategy in all products/projects, the process depends upon the timeline, budget, resources etc.

User Testing

This is the most important and intresting process and its reduces the risk of building the wrong thing. Usually I do usability testing to verify my designs. it’s not one time blessing, you need to repeat the process until the design is not confusing anymore and your users are able to achieve the scenarios you propose.

Tools

My Tools

In order to achieve a great UX design, which can help in making any web or mobile app, easy to use and result in complete customer satisfaction, it is important to know how to use tools for the design process.

Adobe Photoshop

85%

Adobe Illustrator

80%

Balsamiq(Prototyping)

85%

Survey Monkey

90%

MS Powerpoint

70%

Final cut Pro(Video Editing)

80%
My UX Process

My UX Process

Agile Methodology

Every designer has their own way of doing things. Every time I plan my UX process based on time, budget and users. Usually I start with the strategy for my project it includes milestones, deadlines, team and resources, budget, functionalities, technical requirements etc. after that I try to do my user research for persona design with different methods like survey, interviews, testing and plethora of other methods. Now we have persona so we can start working on information architecture, navigation map, user flow, low fidelity wireframes and in the end high fidelity wireframes. But I always try to cross check my design with users with different type of usability testing like guerilla, moderate in person etc.

Certificates, Workshop & Awards

Accomplishments

Experience Design Conference
Stockholm, Sweden | Oct, 2018

6 Thinking Hats
Ericsson, Gurgaon | Sep, 2018

The Habits of Highely effective People
Ericsson, Gurgaon | Sep, 2019

Ericsson R&D 15 Years
Logo Competition Winner | Sep, 2019

Ericsson Hackathon IV
Logo Competition Winner, Ericsson, Gurgaon | Sep, 2018

Ericsson Power Award
For extra ordinary performance | Jun, 2018

Design and Creativity Award
For Contribution in Portal design | Jun, 2013

Experience

Work Experience

UX Specialist
@ Ericsson Global Services Pvt. Ltd. |
Sep 2017-Present

1. Responsible for researching and analyzing user needs and stakeholder requirements to design new features, site map, and user navigation.
2. Lead the development of wireframing and visual design implementation.
3. Stakeholder management, Client handling, on-time delivery, Usability testing, Prototyping, etc.

Creative Head
@ Sigrid Education Services Pvt. Ltd. |
Aug 2014-Aug 2017

I was a part of the design team of 13 people, who worked on various products. We delivered a bunch of successful product features and user interface improvements, which provided a new experience for users.

My goal was to take information from business and turn them into a simple and elegant design solution. During the project, I needed to generate a lot of non-trivial ideas and approaches. I collaborated closely with product managers, developers, and the marketing department.

UI/UX Designer
@ Effectlabs Pvt. Ltd. |
Jul 2011-Aug 2014

1.Applied value proposition research to guide the product's development of UX artifacts.including information, architecture, prototyping, wireframing and user testing methodologies.
2. Client handling, Prototyping, Quality Management.
3. Website design and development(HTML, CSS, jQuery).

Read

Case Studies

Sep 4, 2019 | Use Case | 0

ProMeetups

 Its really very complicated to meet like minded people with the skill set you required for your- group, projects, band, busines...

April 27, 2018 | Use Case | 0

MS Digital School Diary

 I always find starting a project interesting, I get to work with new people and learn about a new industry. I go...

My Work

Recent Work

Mobile Apps Web Apps Illustration Photography

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